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While we might be influenced by a person who’s in shape, there’s not really an appeal here based on the person—they’re just an image to support the ad. The god Apollo was the representative of nomos even among the gods; he was always fighting snakes and dragons and sea monsters, who represent physis for the Greeks. Because these commercials have been running for such a long time, there’s also a nostalgic attachment to them. Therefore, Kelly likely has a cold. The first example, in which Kelly likely has a cold, makes sense because it’s based on something provable—that a sampling of people who have a cough have colds—and followed up with a likely conclusion. Sometimes the conclusions you reach with deductive reasoning can be valid, as in the reasoning makes sense, but the conclusion may not be necessarily true. There are no statistics or arguments being made, so the answer probably isn’t logos. Even regular, everyday people can work, particularly when combined with pathos, to appeal to you based on a mutual connection you have.

Sad imagery is an example of pathos, which appeals to emotion. The College Entrance Examination BoardTM does not endorse, nor is it affiliated in any way with the owner or any content of this site. When they speak of the importance of voting, audiences listen because they like what these figures have to say. Therefore, you will likely lose weight within weeks.

Ethos, pathos, logos, and kairos all stem from rhetoric—that is, speaking and writing effectively. In the New Testament, nomos is used in varied ways.

According to this principle, the time in which an argument is deployed is as important as the argument itself. The author briefly contrasts Jung’s view with two other views in an attempt to clarify what Jung would have thought about these two ways of thinking. Notice how the emotional appeal is weakened. A common method is to propose multiple true statements which are combined to reach a conclusion, such as the classic method of proving that Socrates is mortal. Looking at each of these advertisements, you can see how they use each mode of persuasion to convince audiences to convince an audience of something. The answer to this is most likely the word slender.

2:19; Rom. Kelly is a woman, therefore all women must pick their nose. You’re a user. It’s not hard to understand why it works; both the song and the imagery are heartbreaking! If they just ask you to donate, you may or may not want to, depending on your previous views. Logos, (Greek: “word,” “reason,” or “plan”) plural logoi, in ancient Greek philosophy and early Christian theology, the divine reason implicit in the cosmos, ordering it and giving it form and meaning. Likewise, celebrity endorsements can be incredibly effective in persuading people to do things. You can’t help but feel sad when you see it, and that sadness, when followed up by a prompt to donate, encourages you to take immediate action.

Using a combination of appeals is recommended in each essay.

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